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In China, Big Company Depends on Big Data

Shanghai Jahwa United Co. inks deal with Alibaba.

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By: TOM BRANNA

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Big data is coming to one of China's biggest FMCG companies. Alibaba Group and Shanghai Jahwa United Co., Ltd. signed a strategic cooperation agreement in Hangzhou. Shanghai Jahwa had sales of more than $800 million in 2014 and was ranked No. 29 in Happi's International Top 30, our look at the biggest household and personal products companies with corporate headquarters outside the US.   With the deal, the two companies will use big data to explore consumer buying preferences; op...

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